John S. Rinaldi - Director of WOW! & President of RTA

INTRO

Who is John S. Rinaldi?

John Rinaldi is Chief Strategist and Director of WOW! for Real Time Automation (RTA) in Pewaukee WI. John is an Electrical Engineer with a Master’s Degree in Computer Science (MS CS). His work experience includes Procter & Gamble, Kimberly-Clark and Rockwell Automation.

John and his team of expert automation specialists at Real Time Automation supply industrial and building network connectivity software and products all over the world. With a focus on simplicity, support, expert consulting and tailoring for specific customer applications, RTA is meeting customer needs in applications worldwide.

John is now not only a recognized expert in industrial networks and an automation strategist but a speaker, blogger, the author of over 30 articles on industrial networking and the author of seven books.

REAL TIME AUTOMATION

President of RTA

RTA is not about products. It is not even about service. RTA is about the hero we serve every day; the manufacturing engineer working long hours, under intense pressure, fighting complexity and lengthy deployments often with inadequate support from product vendors. It’s about creating the TRUST with our hero who knows that RTA can be counted on to deliver simple, easy-to-use products, outstanding support and a unique customer experience where customers feel cared for, appreciated and surprised.

The way we do that is by carefully selecting and building a team of motivated, happy, enthusiastic individuals committed to making our customers more successful, efficient and productive. We’re very selective about our team members. Nothing is more important than their commitment to our four values:

MAKE IT SIMPLE

We believe that success is generating a WOW! experience for our customers through simplicity, service and fun. Simplicity is a key value for us. Our solutions must be fast to deploy and easy-to-use. Our service must be extraordinary. And working with us must be enjoyable. We expect:

Team members to reduce complexity for our customers
Team members to deliver exceptional service
Team members to exhibit a good attitude, and a cheerful and positive demeanor
Team members to exceed customer expectations and requirements

DO WHATS RIGHT

We believe that success is providing a workplace which values individual initiative, striving for excellence, integrity and honesty and where we treat each other, our customers and our suppliers as we would like to be treated. We expect:

Team members to take responsibility and pride in solving problems
Team members to take initiative and pursue excellence no matter their role, title or education
Team members to always deal honestly with each other and our customers
Team members to take action and do what’s right in every situation

KEEP LEARNING

We believe that success is a continuous and never-ending commitment to education and improvement; improving ourselves, our workplace, our products, our business and our communities. We expect:

Team members to enhance their skills or develop new skills that will improve the solutions and services we deliver to customers
Team members to seek out and experiment with new ideas, processes, technologies and methods that will improve the solutions and services we deliver to customers
Team members to make daily, weekly and monthly investments in themselves that result in personal growth and improve the quality of their lives

TAKE OWNERSHIP

We believe that success arises from every team member thinking and acting as an owner. Ownership means caring about results, taking the initiative and not waiting for someone else to take action. It means being willing to be accountable for your actions. We expect:

Team members to take initiative to bring about positive results
Team members to care about the company as if they were the sole owner
Team members to be accountable for the quality, timeliness and results of their work
Team members to show enthusiasm and passion for the company and their work
Team members to contribute thoughts, ideas and plans for enhancing the company’s future

AUTHOR

John S. Rinaldi is a published author

Industrial Ethernet, Third Edition

This book is a convenient installation, troubleshooting and reference tool on one of the hottest topics in automation and process control. It will help you understand important Ethernet and TCP/IP terminology and provide important information about the new industrial protocols.

You will quickly gain a solid grasp of Ethernet basics, the constraints of the industrial environment, and the specialized requirements of machine control. Practical reference charts and technical tips make this book an ideal quick reference source at your project meetings and on the job.

New topics covered in the book include signaling types, Web services, power over Ethernet, and an expanded focus on Ethernet protocols and addressing as well as wireless Ethernet. The last part of the book provides installation, maintenance, troubleshooting, and security tips. After reading this book, you will be able to plan industrial Ethernet installations with realistic expectations, make knowledgeable purchasing decisions and identify and prevent common causes of failure. The Third Edition includes four new chapters and the Internet of Things (IoT).

OPC UA: The Basics

OPC UA: The Basics is an Everyman’s overview of OPC UA. This is not a hardcore technical specification that digs down to the smallest bits and bytes of OPC UA. This is a high-level overview of the protocol for someone without 20 years of experience in embedded programming.

Perfect for a salesperson, IT Professional or executive trying to figure out what OPC UA brings to the table. Join John S. Rinaldi (The Dr. Phil of Automation) as he breaks down the features of OPC UA and gives you insight into how this emerging technology is redefining the line between Automation and Enterprise Systems.

Modbus: The Everyman’s Guide to Modbus

Modbus has found its way into thousands of applications and hundreds of thousands of devices. Even in this age of the Internet, Cloud data storage and the Internet of Things (IoT), Modbus will continue to be relevant for many years to come because of its utter simplicity.

In this short and entertaining book, Rinaldi describes the birth and history of Modbus technology and the reasons why it has flourished the way it has. Besides the deep dive into Modbus technology, the book describes everything else you need to know about Modbus; including the Modbus Organization, certification, router technology, interfacing Modbus to IoT protocols like OPC UA and, most of all, why it will live forever.

This book is an important resource for those companies trying to manage the loss of a generation of engineers and technicians who grew up with Modbus and know the technology inside and out. This book can fill that knowledge gap for that next generation of engineers as they grab the keyboard from their predecessors.

OPC UA – Unified Architecture: The Everyman’s Guide to OPC UA

“What is OPC UA?” is a very simple question.

The answer when you are discussing a complex technology architecture like OPC UA isn’t as simple.

OPC UA, which I will refer to as UA throughout this book, is the next generation of OPC technology. UA is a more secure, open, reliable mechanism for transferring information between Servers and Clients. It provides more open transports, better security and a more complete information model than OPC which I will refer to as OPC Classic.

UA provides a very flexible and adaptable mechanism for moving data between Enterprise type systems and the kinds of controls, monitoring devices and sensors that interact with real-world data.

EtherNet/IP: The Everyman’s Guide to EtherNet/IP

EtherNet/IP came roaring into the 21st century on the backs of DeviceNet and ControlNet, claiming world domination (almost) as the most widely used protocol in manufacturing. While it’s pervasive, EtherNet/IP isn’t necessarily standard knowledge to everyone on the factory floor.

Toss and turn no more! With this handy guide on your bedside table, you’ll be able to navigate the world of EtherNet/IP and, who knows, maybe entertain a companion with interesting tidbits. Dip into any chapter, in any order, and you’ll find plenty of clear expectations, with tables and diagrams, to guide you through EtherNet/IP.

SPEAKING EVENTS

A featured speaker in his industry

DATE	LOCATION	AUDIENCE
5/7/2019	Madison Heights, MI	McNaughton McKay Connected Enterprise Conference
3/13/2019	Madison Heights, MI	McNaughton McKay Connected Enterprise Conference
1/23/2019	Orlando, FL	Motor Drives Conference
5/30/2018	Chicago, IL	IoT North America Conference
5/8/2018	Alabama	Kendall Electric Customer Conference
2/8/2018	Orlando, FL	Motor Drives Conference
2/1/2018	Chicago, IL	IoT 4.0 Conference

HOBBIES & LIFESTYLE

Get to know John beyond his business life.

While John’s passion is in automation and building better processes for companies, he has hobbies too. Both Tai Chi and scuba diving have a place in John’s heart when he’s away from work. It isn’t often but these hobbies have also transitioned into John’s way of thinking and operating. Respecting both the fine art of Tai Chi and patience with scuba diving, have helped John become who he is.

Tai Chi

Tai Chi, is an internal Chinese martial art practiced for both its defense training, its health benefits and meditation. The term taiji refers to a philosophy of the forces of yin and yang, related to the moves.

Scuba Diving

Scuba diving is a mode of underwater diving where the diver uses a self-contained underwater breathing apparatus (scuba), which is completely independent of surface supply, to breathe underwater.

CONTACT

If you are interested in contacting John you can use the form below.